Red Nose Day , National Fundraising Movement

Red Nose Day 2016, National Fundraising Movement

Red Nose Day 2017 is a fundraising campaign run by the non-profit organization Comic Relief Inc, a registered 501(c)(3) public charity. Money raised goes to the Red Nose Day Fund, which distributes money to organizations whose work helps to achieve Comic Relief Inc.'s vision of a just world free from poverty. The inaugural Red Nose Day in the U.S. was held on May 21 and raised more than $23 million. Funds raised benefited children in all 50 states and 15 countries internationally through programs addressing literacy, education, healthcare, and nutrition. The second annual Red Nose Day will be held on Thursday May 26, 2017.  The day's events will culminate in a two-hour entertainment TV special on NBC, featuring the country's favorite comedians, musicians and Hollywood stars.

Comic Relief Inc. and Comic Relief UK are independent organizations related through their shared vision of a just world, free from poverty; and with the same mission to effect positive change through the power of entertainment. In the UK, Red Nose Day has been going for 30 years and is an inspiring cultural phenomenon that unites people from all walks of life in the interest of saving and changing lives across the globe.


RedNose Road Trip & Challenges

Together with Walgreens, Patel will continue the fun online by inviting Americans to "Get Seriously Silly" on social media with weekly #RedNose challenges. Starting today and continuing every Monday leading up to Red Nose Day, Patel will accept the weekly #RedNose challenge from Walgreens with a silly video and task Americans to join in. The challenges include "Share your four-legged friend's #RedNose look," "Share your #RedNose Mom & Me Flair selfie," and "Share your #RedNose landmark photo," among others. People can share their silliest pictures and videos answering the challenge on Facebook, Twitter and Instagram using the hashtag #RedNose.

Weekly #RedNose challenge videos will be featured as part of a new Walgreens "50 States, 50 Stories" video series to live on Walgreens.com/RedNoseDay. In the series, Walgreens takes Red Nose Day on the road in search of powerful stories showing people both supporting and benefitting from Red Nose Day. The uplifting, fun-filled stories will showcase real people's charitable Red Nose Day efforts in action across the country.

Walgreens "nose" consumers aren't the only ones who know how to have fun for a great cause. Later this week, Walgreens executives will issue a Corporate Challenge to colleagues at other companies encouraging them to share funny videos and show America their silly sides. In the coming weeks Walgreens Facebook page will show just how silly corporate America can get to help fight kids' poverty around the world.

Red Nose Day Returns to USA

Red Nose Day announced the return of its second annual campaign, inviting the American public to come together on May 26 to have fun and make a difference for kids who need our help the most - those at home and around the world.

People across the country can get involved by purchasing a red nose at Walgreens, hosting a fundraiser in their communities and watching the live NBC special, featuring some of the world's biggest stars.

Red Nose Day is on a mission to lift kids out of poverty and has raised more than $1 billion globally in the past 25 years.

The 2016 "FUN-raising" campaign kicks off this week, with the campaign's iconic red noses on sale now in Walgreens nationwide. It will culminate with a star-studded NBC broadcast live from Los Angeles on May 26 (9-11 p.m. ET). The primetime television special will feature stand-up performances, sketch comedy, short films and music performances from popular artists. Participating celebrities and performers for 2016 will be announced at a later date.

In 2015, more than 100 celebrities lent their support to Red Nose Day's inaugural campaign in the U.S., with stars including Julia Roberts, Pharrell, Will Ferrell, Michelle Rodriguez, Blake Shelton, Reese Witherspoon, Jack Black and Ed Sheeran appearing on the NBC special. More than $23 million was raised for the Red Nose Day fund, with the money now at work in all 50 states and 15 countries internationally through programs to keep children and young people safe, healthy and educated.

The money raised by Red Nose Day in 2017 will help support projects in some of the neediest communities in the U.S. and some of the poorest communities in the world. In 2016, partner charities include Boys & Girls Club of America; charity:water; Children's Health Fund; Covenant House; Feeding America; Gavi, the Vaccine Alliance; National Council of La Raza; National Urban League; Oxfam America; Save the Children; and The Global Fund.

"Seeing Red Nose Day come to America in 2017 was a real joy. We were so delighted by the response it received," said Richard Curtis, co-creator of Red Nose Day, and writer-director of films such as "Love Actually" and "Notting Hill." "We're gearing up for an even bigger Red Nose Day in 2017, and I hope even more people will join us - having fun as they raise or give money. With the support and generosity of the American public, of NBC, of our brand partners, and of so many amazing stars, it's wonderful to know that we're going to raise enough money to help change - and even save - the lives of a huge number of kids in the U.S. and around the world."​​

This year is the second year NBC, Walgreens and M&M'S are partnering with Red Nose Day. NBC is the official broadcast partner with Walgreens and M&M'S set as two of the presenting media sponsors. Walgreens is also the official retail partner for millions of red noses, a range of Red Nose Day "flair" merchandise and a host of other Red Nose Day partner products.
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